About Us
BACKBAR is a digital magazine dedicated to spirits education — bringing you the history, craft, and culture behind the world's most celebrated distilled beverages. No memberships. No paywalls. Just quality knowledge, freely accessible.
Our Mission
Great spirits education shouldn't be locked behind expensive certifications or scattered across countless sources that demand your email before offering a single insight. BACKBAR exists to democratize beverage knowledge — presenting complex topics with clarity and depth for hospitality professionals and enthusiasts alike. From the volcanic soils that shape mezcal to the oak barrels that define Scotch whisky, we bring you the stories behind the spirits — no strings attached.
About Informative Media
BACKBAR is part of Informative Media, a hospitality education company operating a portfolio of digital platforms dedicated to beverage knowledge and service excellence. From wine and spirits to fine dining standards, our platforms serve professionals and enthusiasts who believe that quality education should be accessible to everyone. We combine over two decades of luxury hospitality experience with modern technology to create content that makes a real impact.
Learn more about Informative Media →Let's Collaborate
Whether you're a spirits brand looking to tell your story, a hospitality group seeking to elevate your team's beverage knowledge, or an organization that wants to put quality content in front of an engaged audience — we'd love to hear from you.
Get in Touch